FRACTIONAL CMO

For three businesses, mid-October through mid-January.

A CMO in your corner from now until the
new year.

For one season, I step fully into your business: your brand,
your message, your marketing. You finish this year strong and walk
into 2027 clear, ready, and aligned.

book a discovery call →

Twenty years of finding the story underneath the work.

WHO I AM

I'm Patsy Kenney. If someone sent you this page, they trust me with their business, and I'm grateful to meet you.

For two decades I've worked in brand strategy and ethnographic research, sitting with real customers, listening for what they actually want, and translating it into brands that connect. That work has taken me inside Fortune 500 companies and global agencies, and alongside solo founders, local nonprofits, and family-run businesses.

I've also built businesses of my own, let them go, and started again. So I know the view from your chair, not only from the boardroom.

Story is my native language. Every brand is a world people step into, and my job is to make sure yours is clear, true, and easy for the right people to find their way into.

WHO THIS IS FOR

For businesses standing at a threshold.

Some are ready to relaunch. Some need a rebrand. Some just need everything dialed in before the year turns.

What they all need is someone who sees the whole picture and asks one question at every touchpoint: does this move you toward your vision, your way?

This is holistic work. Your business doesn't live separately from you, so we won't treat it that way.

WHAT WE’LL DO TOGETHER

AUDIT

Website, social, email, offers, sales conversations. We look at everything your brand says, and check it against your vision and how you want to grow.

Every touchpoint

CREATE

What needs to be created, recreated, or refined, we handle. Messaging, copy, and the pieces that carry them.

Assets, made and remade

BUILD

Simple, workable systems that empower you, or your team, to carry the brand forward once our time together ends.

Systems that outlast the season

MAP

How your brand, message, marketing, and initiatives connect, and how each channel brings in new business.

Your brand ecosystem

SET UP

A clear direction and initiatives map, so January starts with momentum instead of a blank page.

2027

CLIENT STORIES

A therapist stepping onto bigger stages. A gallery growing into new markets. A family store honoring seventy years of history. Different businesses, same work: finding the story underneath and ensuring every touchpoint tells it.

Real stories of brand alignment in action.

explore client stories →

THE ENGAGEMENT

Sixty dedicated hours over the season.

This engagement covers strategy, messaging, audits, copy, and refining your existing assets. Larger builds, like a new website or a full visual rebrand, can be scoped separately.

Weekly strategy session

90 minutes, same day each week. Where decisions get made.

Hands-on work

Audits, copy, assets, and systems, done between sessions.

Direct access

A direct line to me all week, so nothing waits for our next call.

$2,500 a month, for
three months.

INVESTMENT

Three spots, so each business gets my full attention. Let’s talk about where yours has been, where it’s headed, and whether I’m the right person to help you get there.